Are you ready to feel aligned in your business & life?
Who am I?
I’m a business, marketing, and lifestyle strategist for entrepreneurs ready to change the planet by changing the way they live and work.
With 20 years of operations and marketing experience under my belt, and a sixth sense for streamlining systems, my approach can be summed up in a single mantra: “It can be simple”.
My experience in business & team management, local & online marketing, holistic wellness, Naturopathy, personal development, and embodied living will help you curate your own ideal life & business, based on your values, your desires & what you most want to contribute to the world.
I specialize in the art and science of easy, elegant integration of life and business, to help you strip away all the nonessential distractions, and get your message, product, or service out into the world with finesse and flow. Over the years I’ve led teams of the top project managers, copywriters, web developers, graphic designers and social media managers to facilitate 6+ figure launches for clients time and again.
I now work exclusively developing business, marketing and lifestyle strategies for entrepreneurs who crave a sustainable integration of life and business — one that feels really good.
With simplicity as your guiding force and me by your side, we’ll co-create a life and business that honors what you truly value, with a keen focus on self care, connection, integrity and expansion.
Highlights from before I became an entrepreneur:
I was a Director of Operations for one of the largest restaurant franchisees in the country, overseeing 14 million in annual revenue and a team of 350 of the most hardworking peeps I know.
I did everything under the sun for a regional coffee company, including rocking the espresso machine, writing and implementing training programs and operations manuals and hustling some seriously grassroots local marketing efforts.
I’ve also been a bartender, waitress, snowboard shop employee, journalist, $39 per night no-tell motel manager, conference sales manager and event planner.
In the years since ditching my naturopathy practice, I’ve helped countless women entrepreneurs get their message out into the world as a Launch Strategist & Project Manager for online, live event & book launches. I also coach up-and-coming entrepreneurs in DIY launching.
Here are my credentials (in case you’re into that):
Doctor of Traditional Naturopathy, Trinity College of Natural Health
Master Herbalist, Trinity College of Natural Health
Certified Natural Health Professional
Loomis Digestive Health Specialist
LiveWell Certified Coach
Licensed Desire Map Facilitator
BA in Social Sciences Interdisciplinary: International Studies with a concentration in Africa & the Middle East & a minor in Philosophy of Law, SUNY Buffalo (it’s a mouthful, I know)
Other random facts:
I’m a small town girl. Like 26 kids in my graduating class small town. Really.
I started my college career as an art student and only gave up doing my own graphic design when Adobe Creative Suite went out of date and I could no longer get the student discount on software.
I was (once upon a time) a pretty fierce soccer player.
I’ve run 1 marathon, at age 38.
I’m a budding cyclist.
I’m about as introverted as they come.
I’m an empath & I’m highly intuitive.
I love to travel.
I now live & love in San Antonio, TX.
I‘m pretty sure I’m the best Aunt ever.
All that to say that I’ve done a lot of things that may seem unrelated, yet have all prepared me perfectly for this current moment, where I get to help you live a life that is full of ease & joy while you do your work in a way that both has massive impact and is massively sustainable.
If you’re feeling called to make a change, come explore how we can work together.
I look forward to connecting with you soon,
How I got Here
This isn’t my first rodeo.
I first ventured into the world of entrepreneurship over a decade ago. I spent years hustling to create the business of my dreams – a wellness center where I had an established Naturopathy practice and shared space with a community of other natural health practitioners. I hustled it into existence with sweat, tears & American Express.
And then one day I had this earth shattering realization:
I had created a monster of a job for myself that required every ounce of my energy to keep it going. And I didn’t like it.
I tried to create space for myself. I hired help and scheduled yoga classes into my days. But instead of feeling relief I felt even more stress. Now I was responsible for someone else’s pay & had even less hours in my days than I did before.
So I started to look at what it was that I REALLY wanted. It wasn’t the business I had created. It was the lifestyle I thought the business would give me – control over my own schedule, control over my income, interesting & challenging work doing something I loved, and the chance to make a real contribution to people’s lives.
But I wasn’t experiencing any of that. I was so burned out and exhausted that I couldn’t even enjoy the fact that I was helping people. I was out of alignment and out of integrity.
i knew things had to change. BIG TIME.
And so I went to work. Not by adding more to-dos, but by peeling back layer after layer of my life and getting to the core of what I really wanted & how I wanted to feel every day.
I read books, went to workshops, wrote pages and pages (and pages) of journal entries. I danced. And shook. And drew angel cards. And did a shit-ton of yoga. And walked for hours on end. I cried with girlfriends and cried with strangers.
At times I did the work in a frenzy and at others I napped by the pool all day and ate chocolate. (Actually… that was part of the work too.)
as i did the work i realized some important things.
i’m so not a 9-to-5 gal.
Like many entrepreneurs, I’d set up my business with all sorts of rules and restrictions and confinements. Why? Because that was all I knew. I set the expectation for myself that I had to work 40+ hours per week to show that I was really committed (to whom I was trying to demonstrate this I’m still not entirely sure). Now I know that I need freedom in my life and that I’m most creative and productive when I work about 5 hours per day, breaking it up with walks and naps and dancing and such. And now I know that I can live and work that way and so can you, if you choose it.
i know my stuff.
For so long I took courses and trainings and listened to people who seemed to be farther along the journey than I, trying to replicate what they were doing and follow their experience instead of my own. I even put myself in support roles inside many of their businesses. Somewhere along the way though, I realized that those people were coming to me for advice. They may have been generating massive success and revenue, but they didn’t have all the answers, and I soon realize that I had something to contribute that could really make a difference in their business and in their life.
i’m a healer.
People had been telling me this for years (decades?) and I had been in complete denial. I didn’t want that. Even when I became a Naturopath I had convinced myself that I was nothing like those other “woo” healers. Then I had a reading with a spiritual medium, intuitive and psychic that a friend had recommended. He told me that I was a healer. That I had always been a healer, for 670 lives, in fact. He told me that the herbs and the medicines I had been working with were fine, but that they were not my real gift (inside I had always known this). “You heal with your words” he said. Message received.
A coach I was working with at the beginning of this journey told me, “Just wait a year Rachel. Your life will look completely different.”
Did it ever.
Over the course of that year I walked away from my business. Got divorced. Moved to a new city.
Every few months since then I look back in awe at the trajectory of my life since I started this adventure.
And so it was, on New Years Eve 2016 that I found myself sitting on the beach in the dark all alone. Only the sound of the waves & the wind & fireworks in the distance. And I realized:
I’m happy. Not only am I happy, but I feel really freaking good. I wouldn’t change a thing.
So now I’m here with you.
Not to be the guru who shows you “the way”, but to share my experience with you. To strategize. To co-create. To champion you through your own process of stripping away all the distractions that are keeping you feeling dull, tired, stressed out, over-extended, disconnected. All the things that are keeping you from having the life and business you want, even if you don’t know exactly what that looks like just yet.
I’ll bring to the table my 20 years of experience in business & team management, local & online marketing, holistic wellness, personal development, and embodied living to help you curate your own ideal life & business, based on your values, your desires & what you most want to contribute to the world.
I’m here to support you and push you and call you on your bullshit because I know that there is even more greatness in you that is not being expressed. Yet. I know that you can and will contribute your gifts to the world in a big, big way. But you have to serve yourself first in order to serve others.
If you don’t feel absolutely awesome doing what you’re doing, then eventually you will burn out, you will break down, you will quit.
And we can’t have that. Because the world needs what you are here to give. I want to help you live the best life you can because I believe that when YOU thrive, we all benefit.
there’s something better out there for you.
i can feel it. can you?
let’s explore how we can work together.
Entrepreneurship isn’t easy, but it can be simple.
So why do things always feel so complicated? And difficult?
Why is it such a struggle?
After nearly 20 years working with dozens of entrepreneurs, I’ve found an answer.
You started your business because you have a vision, a dream, a passion to create, a desire to serve — to change lives and to change the world. You’ve hustled and sacrificed and done All. The. Things.
Now, here you are.
And it’s just not what you expected it to be.
You’re deep in the grind.
Feeling tired, stressed out, burned out, frustrated, unfocused, overwhelmed or just plain stuck.
You keep telling yourself you’ll get over the next hump, and it’ll get easier… but it doesn’t.
You’re a slave to the business you thought would give you freedom.
You can’t help but wonder: How did this happen? Is it always going to be this way?
Here’s the thing:
It really doesn’t matter how you got where you are.
What matters is what you do next. What you do now.
Running a business can be simple. It can feel good. It can be exactly what you envisioned when you set out to create a business with massive impact and a life you love.
However: There’s no magic formula. And if you stay in the hustle, doing things the way you’ve always done them, you’ll keep getting the results you’ve always gotten. #truth
You can choose to create a pleasurable, ease-filled business & life.
With simplicity as your guiding force,
you can create a business & life that honors what you truly value.
Choose a business and life based on
Self Care. Connection. Integrity. Expansion.
Sound like something you’d like to be experiencing?
because if you’re not well, your business won’t be either.
So often we get caught up in making what we think is a short term sacrifice to our well being in pursuit of some business or financial goal. But then, we find ourselves burned out, overwhelmed and unhappy. Even if we’ve created a thriving business, our quality of life is in the toilet.
“Self care is a divine responsibility.” – Danielle Laporte
When you feel good in your body and your soul you’ll make better decisions. Ones that create even greater ease in your life. When you’re tense and tight and tired you tend to grasp at straws and spin your wheels and do all the other terrible metaphors out there for working way too hard for way too little.
The bigger the impact you want to have, the greater your commitment to self care must be.
to your community, your world & your self.
We isolate ourselves with stories that we are the only one struggling. This myth keeps us separate from our community, keeps us from contributing to our world at our highest level, and keeps us from knowing who we really are.
It is through connection to self that we are able to make our greatest contribution to our community and our world. By connecting with self we tap into our own greatness and are able to share with the world in a powerful way.
If you’re hiding out in relationships where you can’t fully express yourself, where you’re either playing small or putting on a big shiny show to impress, then you’re losing out on a powerful opportunity for authentic connect.
Community is where we thrive, as our contributions cannot exist alone on an island.
in everything you do.
When we make decisions that go against our beliefs and desires we step out of integrity with ourselves. Every time we do this we tell ourselves a little lie. Eventually we stop trusting ourselves and so does our community.
Integrity means living your truth even when it’s difficult.
Integrity is what keeps us honest with ourselves, what moves us forward and allows us to step into scary things with vulnerability & trust that things will work out for the best.
forever and ever. amen.
Whether you started your business a month or a decade ago, one thing is for sure:
You have grown and you will continue to grow in your business & in your life. If you’re trying to figure out why it feels like you’re wearing too tight shoes, it’s probably because you’ve grown but but the container you’re hanging out in has not.
The message, the process, the programs that resonated with you on day one will not be *it* forever. You can grow and expand with grace & ease if you choose it. But if you’re desperately clinging to what used to work because of time or effort or money invested, you’ll stay locked in the space you’re in.
How to get there from here.
The first step is to admit that things aren’t working and since you’re here reading this right now, you’re already moving in the right direction. (Go you!) If you keep pretending that everything’s a-okay instead of working on what needs to change, you’ll never take the necessary steps to get where you want to go. You need to get super clear on what’s working and what’s not, so you know without a doubt what to move away from and what to move towards.
Next you must next identify what it is that you really want. This is the deep dive. This is the soul exploration that brings you back to the core of who you are and what you want to live and experience. This is essential to the process. It becomes the compass by which you steer your life.
Then you must learn to make decisions based on what you want and what feels good to you. Like any new skill, you’ll have to practice. Sometimes your aim will be right on and sometimes you’ll miss the mark. You’ll succeed. You’ll fail. You’ll get back up and do better next time. You’ve built a compass to guide you. Your work is to become an expert at reading it.
Finally, you must integrate this decision making process into your life. You have to show up, day in and day out and make the choices that are in alignment with your true north. As you do, your life will change and evolve and before long you’ll look back and be amazed at the path your life has taken & the progress you’ve made. And you’ll know it’s because you chose it.
And you don’t have to go it alone.
I’ll be right by your side the whole way through.