Every day of life we exchange money easily and frequently. $1.67 for a coffee. $3.00 for parking. $12.84 for lunch. $29.99 for an oil change. $4.50 for a beer :-) As consumers we expect to pay for what we get (and to get what we pay for). As employees we happily collect payment for …
Writing successful sales copy is your guarantee to never worrying where your next client will come from, especially if you sell online products and services. When it comes to sales and marketing, copy that doesn’t compel the reader to take immediate action will not only sink your sales but ensure that you keep trading dollars …
At one point in my former life as a manager at a large company I found myself surrounded by staff who for the most part had ambitions to be and do just about anything other than what they were being and doing. Sure there were those few folks who were just as happy as …
