Hi, I'm Rachel.
My early years were filled with freedom. I grew up in a rural area of New York State, miles from the nearest town, surrounded by nature and family. My days were spent running wild in the woods with my siblings and cousins, building forts and swimming in the lake behind our house. Life felt limitless.
I was a creative, energetic, and sensitive child, but as I got older, I felt pressure to fit in. The unspoken message from my family was clear: I was “too much” and needed to be quieter, to take up less space. So, I began making myself smaller to fit in, suppressing the free spirit that had once defined me. It was as if I had to change who I was just to be loved and accepted.
Things got tougher when my parents divorced, right around the same time that social dynamics at school began to change, with cliques forming and the age gap between me and my older sister and cousins becoming more pronounced. I felt left out everywhere—at home, at school, even among my closest relatives. The freedom I’d once known transformed into a harsh reality: I was on my own, and I had to rely entirely on myself.
In high school, art became my refuge. It was where I could express myself and where I felt most alive. I was thrilled to receive a scholarship to my dream art school, but my joy faded when I realized I had no one to help with additional expenses. My family always had enough to cover our needs, but not our “wants.” Unable to afford my dream school, I enrolled in a more affordable one while working to support myself. I felt lost and eventually dropped out, echoing the message I’d heard all my life: “Rachel, you can’t have things just because you want them.” I settled for something “practical.”
A short time later, I was introduced to the Law of Attraction. It was a completely foreign concept, but something about it struck a chord. I wanted it to be true. So, I listened to the teachings over and over, trying to absorb them like a new language. The concepts slowly became familiar, but it would be years before I truly understood their potential impact on my life.
Seeking stability, I got married, hoping that I’d finally have a partner to “adult” with. We moved to a new city, and I accepted a job that felt utterly wrong for me. After the interview, I cried in my car, knowing that it wasn’t just a job I didn’t want—it was the opposite of everything I had ever imagined for myself. But I told myself it was the “responsible” thing to do, so I took it.
Despite feeling misaligned, I persisted with my Law of Attraction practice, setting daily intentions, reciting mantras, and envisioning a better life for myself. Outwardly, I seemed successful, quickly climbing the career ladder. But deep inside, I knew this wasn’t my path.
At 31, I hit a breaking point and quit my job to pursue entrepreneurship. But soon, I realized I’d built a business that mirrored everything I disliked about past jobs. Determined to change, I hired a coach and started to do the work of figuring out what truly mattered to me. Seeing how far I’d strayed from my values was both terrifying and liberating.
I knew I needed to make major changes, even if it meant starting over. I made the tough decision to get divorced and sell my business. The next two years were chaotic and uncertain. My life was unraveling—or rather, I was actively unraveling it. But this period was also filled with a surge of creativity as I reconnected with the free-spirited child I’d once been.
One day, while sitting on the beach, I wrote down exactly what I wanted for my life. I declared that I would no longer settle, shrink, or “suck it up.” I told the universe, “It’s this or nothing.” To my amazement, things began to fall into place. The life I had envisioned started taking shape.
Over the next few years I tested my own hypothesis and discovered this: when you focus on feeling good, on aligning with your true self, on being clear about what matters to you and what you want to experience—and when you refuse to compromise—things fall into place like magic.
Today, I help leaders like you, live and lead in alignment with your deepest values.
You don’t have to compromise your authenticity for success. You don’t have to settle for strategies that drain your energy or force you into roles that don’t resonate with who you truly are. And you don’t have to do it alone.
Together, we’ll reconnect with the parts of you that have been set aside in pursuit of “success” and integrate them into the thriving, purpose-driven life you truly desire. I’m here to support you in building a life and business so aligned that extraordinary results don’t just become possible—they become inevitable.
"With alignment as your guiding force & me by your side, we’ll co-create a business and life that honors what you truly value and allows you to expand into your next greatest vision in a way that's rooted in deep satisfaction."
RACHEL ANZALONE
Entrepreneur Mentor & Advisor | Satisfaction Strategist | Speaker & Podcast Host
For high-integrity, high-performing, mission-driven entrepreneurs, Rachel Anzalone is the only advisor, thought partner and Satisfaction Strategist whose proven techniques, approach, and intuitive guidance helps her clients design the next season of their businesses and lives, so they can do meaningful work while experiencing deep, integrated satisfaction.
After 25 years in the trenches of entrepreneurship, brick and mortar small business, corporate enterprises, and digital marketing, she’s developed an approach to thought partnership like no other.
She brings her training and experiences of holistic wellness, personal and collective development, and embodied living to the table, creating an approach that blends deep self-inquiry, strategic development, and joy. An approach she calls Satisfaction Strategy.
Part consultant, part objective observer, and part confidant, Rachel helps highly-successful entrepreneurs integrate the next phase of their business and life — rooted in ease, alignment, and deep satisfaction.
Media & SpeakingInspiration & Influences
Essentialism
Forget about having it all or doing all the things.
Figure out what's most important to you and do that.
Do only the right (for you) things, in the right (for you) way, at the right (for you) time for the most significant impact, the biggest profit, and the most possible enjoyment.
Emergence
Trust that all will be revealed in the perfect way, with perfect timing.
You don't need to see the whole path to begin.
We are always learning and can only/always make the best decision possible with the information we have in the moment.
Embodiment
Go beyond–way beyond–learning and knowing.
Connect so deeply with your purpose and your passion that it lives in your cells. There is no distinction between you and it.
You can't get there by thinking or reading or talking. Embodiment lives in the body.
Entrepreneurship Highlights
Career Highlights
Wellness Training & Certifications
Satisfaction
“We refer to Rachel as Yoda. Her decades of experience are the North Star in my business. She has transformed my business from $500,000 to over $1,750,000 in revenue in our time together.
She keeps me centered on the heart of the work, she always has my back, and she seemingly effortlessly boosts the revenue on every single project by tens of thousands of dollars.
We lean on the deep experience and intelligent strategies she brings that continually grow our revenue and success. Maybe even more importantly, we all look to her for a greater perspective. She brings a calm, centered, and soulful ancient wisdom to all of us. Having that in my corner is extraordinary. It continually recalibrates me to the true heart of our work."
SARAH THOMAS, FOUNDER & CEO of Upper Clarity School of Stone Medicine & Clarity Crystal Shop
"Behind every compelling project is a voice of reason, support and strength. Rachel is that voice.
I’ve known and worked with her for several years, and her ability to bring focus to a passion project has kept me on target - especially during times when I was ready to chase the 'shiny object.'
I highly recommend Rachel’s wisdom and expertise to propel impact in your business, community and the world."