They’ve Been Selling You Lies, Sister.

They’ve been selling you lies, sister.

Ain’t nothin’ wrong with you. Or your business. Or your marketing. The only thing that’s wrong with any of these is that you’ve been trusting them to guide you instead of following your own truth.

But they don’t know you.

Maybe they know business and marketing. Maybe they’re experts in some specific strategy or tactical approach, but they don’t know YOU. They don’t know the nectar of your soul that’s the reason your started your business in the first place. They don’t know what’s important to you, what you value above all else – your family, your friends, your afternoon nap.

And maybe they can make you money. But at what cost? I’m not talking dollar bills here, sister.

I’m talking about cashing soul checks that put you into energetic bankruptcy while trying to do all the things you’re “supposed” to do to grow your business.

If getting to success means sacrificing everything else along the way – your relationships, your family time, your health and wellness, your integrity – is it worth it?

I’m guessing energetic bankruptcy wasn’t part of your big vision when you started your business. Am I right?

Here’s another lie you’ve been sold: It’s an either/or proposition.

You can either make it big or you can have friends and family and a life you love. You choose.

Just as bad — you can have it all! Just don’t plan on sleeping for the next 10 years…

Or — you can have all the riches in life after you create a successful business. After you hit six figures. Or seven. (What actually is enough?) But you can’t have it while you’re getting there. First you have to struggle and sacrifice and prove that you’ve earned it.

So you do. You hustle and struggle and do all the things. And then you hit a moment of success (however big or small) and you get all self righteous:

I earned this, damn it!

I get to do whatever I want now!

Don’t you know how hard I worked to get here?

You kind of lose your mind for a minute. And maybe some team, friends and clients in the process. And maybe you realize that your “success” feels empty. And you either break down or barrel ahead to the next big goal, thinking that the next one is the one — you’ll be happy when you get there.

This shit is like dieting. If you deprive yourself of chocolate until you lose 10lbs, when you finally hit your goal, you’re gonna eat the whole damn Hershey bar. And make yourself sick. And feel shitty about yourself. So how about if you enjoy yourself along the way instead of depriving yourself and buying into the story that it has to be a struggle, that you have to suffer to get what you want?

I’m not saying ignore the experts. I’m saying take what resonates and leave the rest.

I’m saying trust yourself more than you trust them.

Does what they’re teaching make you want to crawl under your desk and hide? Don’t do it.

Does it seem too good to be true? It probably is.

Does it feel like the miracle you’ve been waiting for to fix all of your problems? It’s probably not.

If you’re counting on some expert to fix all your problems, you’re bound to be disappointed.

No one has a magic pill. Except for you.

YOU have the magic to get yourself where you want to be, with the business and life you want to have. All you have to do is to learn to listen to yourself and discern what’s valuable to you and what is not. Learn to say, “HELL YES!!!” to what resonates and “HELL NO!!!” to what doesn’t. And trust yourself. Because you are the expert on you.

I’m honored to be part of your co-creative team, reminding you that joy is your right, not a privilege you earn when you’ve worked hard enough. Life is too freaking short to spend it struggling and sleep deprived. Let’s have more fun, shall we?